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Per usare questo foglio, fare "File -> Crea una copia"
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Basato sul foglio di calcolo di Josh Pigford e articolo a: https://baremetrics.com/blog/marketing-idea-scoring-system

E ispirato dal sistema di Gabriel Weinberg spiegato nel libro Traction: https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369
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ChannelStrategyStatusLead QualityImpactCostEffortScoreNotesTest StrategyCACResponse RateConversion RateLTV
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Business DevelopmentPartnership con altri professionistiTesting2.002.001.001.002.00
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Viral MarketingProduce a funny videoAbandoned3.002.002.003.003.33
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Social & Display AdsFacebook AdsIdea2.002.002.002.002.67
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Social & Display AdsInstagram AdsIdea2.002.002.002.002.67
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Social & Display AdsPinterest AdsIdea2.002.002.002.002.67
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Social & Display AdsLinkedin AdsIdea2.002.002.002.002.67
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Social & Display AdsPodcast AdsIdea1.002.003.001.002.33
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Content MarketingYouTube videosTesting31122.33
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Content MarketingPodcastTesting22112.00
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Offline EventsMarketers WorldTesting22312.67
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Social & Display AdsQuora ADSTesting21212.00
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Speaking EngagementsSpeak at a conferenceIdea2.003.001.002.002.67
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Offline EventsHost a local meetupIdea2.002.001.003.002.00
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